It was envisioned as a location-based multichannel marketing campaign - those kinds of deals were all the rage back then, particularly with apps like Foursquare - to offer discounts to consumers who promoted the brand on social networks. The coffee retailer first introduced the deal in May of 2010 to mark the introduction of the “However-You-Want-It” customizable Frappuccino. Starbucks has had the Frappuccino happy hour promotion for seven years.
“As part of our updated approach to products, events and offers, a different approach to summer offers will be planned that does not include Happy Hour,” the coffee chain said in a kit for its U.S. So, as a result, it seems the chain is reportedly not having the Frappuccino happy hour this summer. And executives said last week that special offers - especially for Frappuccinos - are negatively impacting café sales in Japan. The promotion saw “ a lower-than-expected lift in non-discounted Frappuccino beverages following Happy Hour,” Chief Financial Officer Scott Maw said on a July 2017 conference call, according to Reuters. from May 5 through May 14.īut in the wake of Frappuccino Happy Hour, Starbucks didn’t see that the deal helped sales of other drinks in 2017. One Starbucks employee, for example, called the promo “ A Barista’s Worst Nightmare.” Still, during the promotion in 2017, Starbucks offered half priced fraps between 3:00 P.M. And, for that reason, they’re not very popular among the company’s baristas.
But it’s not such a sweet deal for Starbucks and their baristas, according to Reuters.įor one thing, the Frappuccinos, which are the company’s signature sweet blended drinks, are more labor intensive than the chain’s other beverages. For many consumers, the coffee chain’s annual Frappuccino Happy Hour, which typically comes in May, is a sugary reprieve from the heat.
Picture this while yet another snowstorm looms in the forecast - think of spring: The sun is shining, the temperature is starting to rise - and Starbucks is offering a cool deal on its frozen sweet Frappuccino drinks.
0 kommentar(er)
